The creative brand Emin and Paul was established in 2010 in London. The two young designers Emin Young and Paul Kim came together with their uniqueness and formed the design label. The inspiration and focus behind the brands clothing is for feminine, contemporary clothing that stands out with its individuality and high quality fabrics. Both Emin and Paul are involved with every decision that goes into the fashion label from what designs are selected to each fitting of the garment and through to the final last touches. Paying homage to their Asian background the collection features oversized silhouettes and simplistic feminine pieces.