Lex Deux (The Two) began in 2009 with two friends from Denmark with two very different backgrounds. Andreas, a political refugee who grew up in Copenhagen influenced by its urban street style, and Virgi, a prep from Northern Sealand. The pair wanted to fuse their respective backgrounds, styles and influences to create a brand which is “indiscriminate of gender, politics, cultural backgrounds, and religious beliefs - we are for everyone.” The pair stitched some old English patches on to a white t-shirt which, although popular with friends and family, failed to impress over 30 industry retailers. However luck changed when they headed to a shop in Aarhus, Denmark and met owners Nikolaj and Steffen who loved the product and agreed to trial a small batch of 12 which sold successfully! This was the beginning of the huge growth of Les Deux which evolved from the original t-shirt concept to a full clothing range available at over 500 retailers.
Our retail store Rio Brazil in Belfast, carries exclusive styles of Les Deux for Northern Ireland. Visit us at Victoria Square Belfast. 02890 310043