A Fish named Fred provides quirky, flamboyant designs and this season their shirts include tropical, birds, bamboo and jazz prints. These quirky designs contrast with brightly coloured buttons, portraying a light hearted and exuberant vibe. These eccentric pieces are sure to make you stand this Autumn/Winter 19.
The brainchild of flamboyant designer Rob Schalker, the Fish named Fred story began in 2011 with the ambition of becoming a quirky outfitters which could brighten the wardrobes of young and old shoppers alike. Schalker believed the company could exploit the dominance of conservative designers and brands through a unique offering which are ‘original with a humorous touch’ but ‘still commercial for a decent price.’
It is only apt that such a funky brand should carry a distinctive name and ‘a Fish named Fred’ certainly originated from a unique background. Schalker’s young daughter had a school assignment where she was set the unusual task of creating an animal that could talk and the product of her efforts was a Fish who she named Fred. Schalker saw this as a perfect fit for his fledgling company and as such a Fish named Fred was born!
Our retail store Rio Brazil in Belfast, carries exclusive styles of A Fish Named Fred for Northern Ireland. Visit us at Victoria Square Belfast. 02890 310043