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A Fish Named Fred - Mr & Mrs Stitch

A Fish named Fred provides quirky, flamboyant designs and for this autumn winter season the themes include birds and bicycles as well as a take on the themes of famous Dutch artists such as Van Gogh and Mondrian. These quirky designs contrast with brightly coloured buttons, portraying a light hearted and exuberant vibe. These eccentric pieces are sure to make you stand this winter.

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The brainchild of flamboyant designer Rob Schalker, the Fish named Fred story began in 2011 with the ambition of becoming a quirky outfitters which could brighten the wardrobes of young and old shoppers alike. Schalker believed the company could exploit the dominance of conservative designers and brands through a unique offering which are ‘original with a humorous touch’ but ‘still commercial for a decent price.’ 

It is only apt that such a funky brand should carry a distinctive name and ‘a Fish named Fred’ certainly originated from a unique background. Schalker’s young daughter had a school assignment where she was set the unusual task of creating an animal that could talk and the product of her efforts was a Fish who she named Fred. Schalker saw this as a perfect fit for his fledgling company and as such a Fish named Fred was born!

Our retail store Rio Brazil in Belfast, carries exclusive styles of A Fish Named Fred for Northern Ireland. Visit us at Victoria Square Belfast. 02890 310043

rio brazil shop front