Introducing Norse Projects
Norse Projects are all about the authenticity of their clothing, shedding the pretentiousness of conventional luxury and harnessing the inspiration found in nature. Their clothing reflects where they are from and are not to look out of place amongst the moss-covered boulders and lichen clad trees. Their clothes are made to withstand the elements, but also to blend into the scenery. To buy purchase their clothes is therefore a more visceral experience, as the act of wearing is an emersion into nature. Merging their Scandinavian design with their own unique take on street style, Norse Projects is a distinctive contemporary heritage brand.
As a line, Norse Projects is great which styled with other pieces from the line, however their contemporary and relaxed aesthetic make it easy to style with any casual wardrobe. The colours of the collection have a lot of neutrals, with pops of colour throughout. The highlight of the line is their knitwear; they have focused on creating pieces that are tacitly fascinating and using a lot of natural fibres. The knitwear features a couple of pieces with a bubble knit texture, like the Fjord jumper. The Rune Landscape pullover is a terrific way to add some quirky design into your outfit rotation this winter, and the brushed cotton checked shirts are great for winter layering.
Style Norse Projects with some Universal Works trousers add another contemporary brand into the mix, and layer the knitwear under an RRD jacket. For a casual look, wear Norse Projects with some Paul Smith trainers, and a Sandqvist bag, or with a Krakatau coat when on a nature excursion.